"These slogans aren't just marketing tools, they've become part ... Deloitte said the Spanish giants had overtaken Manchester City to reclaim top spot in its Football Money League.
There are slogans, and then there are taglines. According to brand consultant Laura Ries at Advertising Age, "Taglines are like the road sweepers at the end of a parade ... they seldom position ...
A YouGov poll has revealed the most memorable advertising slogans - and Tesco has topped the list. Also in the Money blog: economists are warning the UK could face more frequent recessions.