The decision is the latest application of a 2022 law aimed at allowing sexual harassment and assault victims to speak publicly about their allegations.
Losing TikTok as a channel threatens to derail a number of advertising campaigns. However, by identifying the right channels and marketing mix, advertisers can ensure they’re not losing ROI on their ...
"Influencer marketing is not going away, and marketing dollars are not going to stop flowing into the creator economy," Berkowitz said. "But if TikTok is banned, they'll certainly shift that spend to ...