MDM also plays a critical role in ensuring compliance with privacy regulations. It provides centralized data management, enabling organizations to track data lineage, manage customer consent and ...

As third-party cookies fade away and browser privacy restrictions tighten, they are faced with the harsh reality of needing to find new, more direct ways to access customer data. Forward-thinking ...

This disconnect between engagement metrics and revenue generation is a common predicament in the B2B world that Journey ... While businesses now have access to customer data, many struggle ...

Middle class, women, poor dominate Modi's pre-Budget speech. Relief ahead? Economic Survey offers hope to 'aam aadmi' on inflation pains, subject to terms and conditions India Inc earns fat profits ...

In order to decide which states have the best (and worst) data privacy, B2B marketplace DesignRush did research into the data privacy of each of the 50 states. The study evaluated the data privacy ...

Texas Attorney General Ken Paxton is suing Allstate insurance company for allegedly illegally collecting, using and selling the driving behavior data of over 45 million Americans. Paxton filed the ...

Does Your Tech Stack Drive an Aligned Customer and Employee Experience?

U.K. telecoms giant TalkTalk has confirmed that it is investigating a data breach after a hacker claimed to have stolen the personal information of millions of customers. In a post on a popular ...

Sustaining B2B growth demands a laser focus on customer retention. This requires shifting mindsets and resources towards existing customers. Furthermore, successful retention strategies necessitate ...