Explore how B2B and B2C companies adopt genAI differently — from sales cycles to social media strategies and beyond. The post How B2B and B2C brands adopt genAI — same tech, different strategies ...

or strict financial planning – like B2B SaaS and healthcare – planned budgets remain essential. The key isn’t choosing between static and dynamic budgeting; it’s knowing when and how to ...

Contrary to popular belief, research shows that to continue advertising when times are tough can boost growth. This was true even during the 2008 recession ...

Two popular approaches – multi-touch attribution and marketing mix modeling – help marketers understand which strategies drive results. This article tackles the key differences between each ...

Most CRMs were designed for B2B sales cycles, not the fast-moving, high-volume world of B2C. Consumer ... Shorten the distance between insights and action with Marketing Analytics Available ...

B2B payment platform Payhawk has grown its business using digital channels and LinkedIn, but it is now prioritising brand building as it looks to differentiate itself in a competitive market. Payhawk ...

I have a hot take… #rebel So, here it is, the hot take that might get me fired… LinkedIn is low-key blowing up as the premier B2B deal-making ... more data-driven marketing insights?