Explore how B2B and B2C companies adopt genAI differently — from sales cycles to social media strategies and beyond. The post How B2B and B2C brands adopt genAI — same tech, different strategies ...

Because a mobile app is a product like any other that needs to meet certain people’s needs, any app marketing starts with a market research to define the market and if there are needs that the app ...

Contrary to popular belief, research shows that to continue advertising when times are tough can boost growth. This was true even during the 2008 recession ...

Most CRMs were designed for B2B sales cycles, not the fast-moving, high-volume world of B2C. Consumer ... Shorten the distance between insights and action with Marketing Analytics Available ...

B2B payment platform Payhawk has grown its business using digital channels and LinkedIn, but it is now prioritising brand building as it looks to differentiate itself in a competitive market. Payhawk ...

Vaccination describes the act of receiving a vaccine. Immunization describes the process of becoming immune through vaccination. Those differences may seem minor. Still, using terms correctly can ...

In this session, Snowflake and OneTrust will share real-world use cases and insights into how organizations are activating consent for marketing purposes, all while streamlining compliance at scale.

Search Engine Land » SEO » Content marketing in 2025: 6 strategies you ... And then there’s everyone else in between. Amid these polarized views, a growing trend is resistance to AI-generated ...

Launched in January 2025, Brainstorm Club helps businesses optimise their revenue potential by bridging critical gaps between sales and marketing operations. The consultancy brings proven expertise in ...