Another area of influencer marketing that is gaining attention is using AI-based influencers instead of real people. It's a ...

Signal loss and privacy-first regulations are forcing a reckoning in adland – here’s how to get ahead of the game this year.

Discover cutting-edge digital marketing strategies that have been successfully implemented by industry leaders. This article ...

Uncovering important pieces of data takes the guesswork out of your marketing plan and enables you to make decisions based on real evidence. Next, to strengthen the bond between your company and ...

Discover the value of co-branded emails in B2B marketing. Learn how to reach engaged audiences, build trust, and drive ...

Marketing Week can reveal 80% of marketers have experienced imposter syndrome, while 60% feel overwhelmed. Register to enjoy ...

Example: A leading B2B security services provider can strategically deploy digital ... and localized branding of transit marketing contribute to building brand awareness and driving business growth.

For example, it was the credibility of ... It would be an enormous leap to suggest that every aspect of consumer marketing can be brought into the B2B pharmaceutical world. If GSK were to make ...

In today’s fast-paced business world, enhancing customer engagement is essential for B2B companies. Clients expect quick, ...

Unveiling the dark side of social media: fake content and artificial connections. Learn why authenticity is more important ...