B2B digital marketing is an effective way to demonstrate the value of your products or services to potential buyers. And convert them. These are just a few examples of B2B digital marketing ...

Karolyn Raphael is President & CEO of Winger Marketing, a marketing and PR agency known for its B2B marketing programs and ...

In B2B content marketing, that means the problems and goals of the business, not the individual. For example, an accounting software provider like Xero might publish how-to guides for new ...

In the realm of B2B marketing, making sales and keeping customers is more difficult than ever. In contrast to B2C businesses, ...

A deep focus on cohort analysis powers B2B marketing attribution. Cohorts are groups defined by specific characteristics—which channel they come from or which actions they've taken, for example. B2B ...

B2B marketing company Velocity Partners suggests a simpler plot ... and we all want to overcome them. Here's an example from a CEO who thought things would be simple, but they weren't: (Intro ...

Artificial Intelligence (AI) is no longer a distant promise; it’s here, reshaping industries and challenging conventional ...

For example, B2B brands face longer sales cycles and more complex marketing funnels than B2C or e-commerce brands. As a result, B2B digital marketers need to approach their SEO campaigns a bit ...

In today’s B2B marketing playbook ... should flow across platforms in formats native to each channel. For example, one of our VC clients hosts a video podcast where he speaks with other industry ...

Audiense, a leading audience intelligence company, announced an innovative integration with LinkedIn, the world's largest professional network. This integration allows users to harness LinkedIn's ...