Karolyn Raphael is President & CEO of Winger Marketing, a marketing and PR agency known for its B2B marketing programs and ...

B2B digital marketing is an effective way to demonstrate the value of your products or services to potential buyers. And convert them. These are just a few examples of B2B digital marketing ...

In B2B content marketing, that means the problems and goals of the business, not the individual. For example, an accounting software provider like Xero might publish how-to guides for new ...

The playbook for B2B marketing is being rewritten at lightning speed. The strategies that worked yesterday are quickly being outpaced by new technologies and shifting customer expectations. It's no ...

Your go-to for B2B Marketing Training and Consulting backed by data science, psychology, and—our secret weapon—real-world experience. Join 600,000+ marketers who rely on MarketingProfs for B2B ...

Artificial Intelligence (AI) is no longer a distant promise; it’s here, reshaping industries and challenging conventional ...

In an era of information overload, brands that evoke genuine feelings, particularly laughter, are likelier to succeed, says Art-E Mediatech founder.

In today’s B2B marketing playbook ... should flow across platforms in formats native to each channel. For example, one of our VC clients hosts a video podcast where he speaks with other industry ...