Shopify offers a flexibility which enables merchants across all industries to create brilliant, functional storefronts that ...

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Should you set up your online store with WordPress or Shopify? We say Shopify but let us explain why in this Shopify vs ...

In Africa’s economically diverse and highly competitive market, building customer loyalty has never been more important for businesses. The continent’s consumers are highly price-sensitive, driven by ...

Marketers often imagine an ideal customer experience—predictable, seamless, and linear.But in today’s interconnected world, ...

On the ground floor of a nondescript condo building in east Austin last month, the wife-and-husband co-founders of Poppi made ...

Nearly 6 in 10 Americans said President-elect Trump will do a “good” job in his second White House term, according to a survey released Thursday. The new CNN poll found that 56 percent of ...

Data-driven marketing ensures that decisions are based on measurable outcomes rather than assumptions. For example, a business may use A/B testing to decide which email subject line generates higher ...

The world of gaming has long been dominated by PCs, with Macs often taking a backseat due to limited hardware capabilities and a smaller library of games. However, Apple’s introduction of the M ...

What it means to be good — or not — is the infected wound at the center of Aria Aber’s debut novel, “Good Girl.” The narrator is a forlorn young woman named Nila Haddadi, and the story ...