Learn all about optimized targeting - a powerful but controversial tool that can either enhance or hinder campaign ...

Updates include Manager Account Labels, expanded Shopping Ads capabilities, vertical video generation, and improved ...

Earlier this year, we spotted a new type of Google Ads campaign option named Search Max. Well, now it was spotted again, the ...

Google Ads is designed to work for Google. Here’s how to outsmart deceptive defaults, resist platform nudges, and optimize smarter.

Initially when Google Ads released the ability to add negative keywords to your Performance Max campaigns, Google limited it ...

It may seem like there's nothing simpler than topping up an advertising account. However, professional media buyers know that ...

Google is migrating Chrome browser extensions to a new specification that limits the functionality of ad blockers.

Asset testing for retailers lets you split traffic within a campaign to compare feed-only ads against ads with additional ...

Finally, Integral Ad Science (IAS), an agency that worked with Google to “actively disrupt this fraudulent operation, ...

As a result of the Honey expose, Google has now changed its Chrome extension policies concerning affiliate ads and marketing.