As artists and labels increasingly tailor their marketing strategies to leverage TikTok’s algorithm, its impact on the music industry is more evident than ever. TikTok has also revolutionized ...

And this trend shows no sign of abating, according to a recent study on the subject. TikTok is establishing itself as a key player in the music industry, according to the latest “Music Impact Report,” ...

Zenith MENA, has been officially recognised as a TikTok Marketing Partner, becoming the first Big6 agency in the MENA region to achieve this status. Zenith MENA, a part of Publicis Groupe Middle East ...

Twenty five years ago Thursday morning, readers opened up their newspapers and read the last original "Peanuts" comic strip. What he said: In his last cartoon, creator Charles Schulz wrote that ...

metal was still being shunned by the music industry in favour of the punk movement, forcing smaller bands to release music without the support of a label. Metal began to branch out into sub-genres ...

Yet, the music industry doesn’t seem to reciprocate the love in the same way. However, before we rush to point fingers, maybe it’s time we talk about what true support should look like.