Recently, I shared an example of a work email on LinkedIn, sparking a flood of opinions on whether images belong in B2B emails. It turns out, the question of “to image or not to image” is a ...
B2B (business-to-business ... how-to product videos to interviews with other industry professionals. Animated images appear in LinkedIn channel posts to promote customer success stories with ...
In today digital-first business environment email remains one of the most powerful tools in a B2B marketer arsenal Done right a B2B email marketing campaign can generate leads build relationships and ...
For example, if you’re a B2B architecture firm, you can feature stunning images of buildings and structures created by your customers ... How To Accurately Value Your Ecommerce Business In 2025: A ...
They expect personalized content, offers, and communications that speak directly to their unique business challenges and goals. And 71% of B2B buyers expect personalized interactions and ... Although ...
They can use this data to make more informed decisions about which message drives their business forward." 2. Brands should evoke different emotions at different points of the customer journey B2B ...