A leaked letter exposes internal discontent among Jaguar's design team over the company's bold rebranding efforts, sparking ...

Self drawing simple animation of single continuous one line drawing jaguar, panther, lioness. Drawing by hand, black lines on a white background Self drawing animation one continuous line draw, logo, ...

The letter also critiques the new logo and graphic identity as disconnected from Jaguar’s core narrative of “modern luxury” and lacking the coherence expected from a brand steeped in history ...

Jaguar announced a bold rebranding exercise under the Panthera project which fueled dissent within Jaguar’s design team. Tap here for more details.

Jaguar's own design team said it was sidestepped as part of the rebrand and has expressed concern with the result.

The saga that resulted in Liam Coen reportedly leaving the Tampa Bay Buccaneers to take the Jacksonville Jaguars head ...

After leading Ohio State's offense to a national title, former NFL head coach Chip Kelly could be set for a return to the pros. Kelly is "at the top of ...

Last year brought us plenty of logo and visual identity stories, and it was the biggest companies' new looks that caught the attention of our readers. Here, in reverse order, are the most read logo ...

The new 'H' emblem on Honda's prototypes is wider and boxless, modernising the 1961 logo for a nostalgic yet contemporary ...

Jaguar Land Rover's investment arm InMotion Ventures has invested $2 million in rare earth magnets recycling company Cyclic Materials.