And unless retailers were flush with cash going into the pandemic — or had robust online operations to float them before business opened again — the game of survival was suddenly much harder. When things ultimately reopened,

Ending the partnership continues to have a financial impact on Adidas - with sales in North America dropping by 2% last year.

Kanye West's empire is taking a major financial hit. This week, Adidas announced that it had sold its final shoe from his brand, Yeezy. The music mogul was dropped from the partnership after he made some extremely offensive remarks.