Kawaii is a Japanese term that means cute, and it's this cuteness associated with pop-culture aesthetics that's ruling the minds of book and stationery hoarders visiting the the concurrent fairs.

Editor’s note: This series showcases what we are calling “kawaii” (cute) items made locally in the iconic Japanese city ... inkstones and other stationery items to the ancient capital's ...

In recent years, Japan's kawaii culture has exploded in popularity. WSJ's Eric Bellman speaks with author Manami Okazaki about how cuteness has gained a global fanbase.

With a year to kill, I began look into the idea of "kawaii" stationery which is a Japanese for cute and found there was a gap in the UK market for that product — especially since the market for ...

In Japan, ‘cute’ is a big deal. Their own word for it, kawaii (“ka-why-ee”), is more of an ethos than an adjective. Shops and billboards are filled with big-eyed fluffy figures.