Kawaii is a Japanese term that means cute, and it's this cuteness associated with pop-culture aesthetics that's ruling the minds of book and stationery hoarders visiting the the concurrent fairs.

With a year to kill, I began look into the idea of "kawaii" stationery which is a Japanese for cute and found there was a gap in the UK market for that product — especially since the market for ...

Whether you are a die-hard Pusheen fan, or appreciate cute and creative stationery, this assortment will help you spot the best Pusheen stationery that can liven up your desk or be gifted to ...