Apple, Metallica and Vision Pro

Apple Doubles Down On Vision Pro With Metallica Concert Experience: But Can Rock Legends Save A $3,499 Headset That's Already Being Scaled Back?
Why It's Important: This comes as Apple appears to be reevaluating its extended reality (XR) strategy. Last year, it was reported that the tech giant has scaled back Vision Pro production due to lower-than-expected demand. CEO Tim Cook has also admitted the headset isn't a mass-market product at its current price.
Apple Vision Pro goes off to never never land with Metallica concert footage
For Metallica and Vision Pro fans, the new immersive video is good news. Still, if you happen to be a Metallica fan without a pricey headset, you can, starting March 14, book a Vision Pro demo at your local Apple Store, where you'll get to watch Metallica perform Whiplash.
Metallica Immersive Concert Experience Coming to Apple Vision Pro
Apple plans to release a new Apple Immersive Video featuring Metallica, with Apple retail stores offering a preview
Apple Vision Pro demos expanding to new Lowe’s stores
Lowe’s first debuted its Lowe’s Style Studio for Apple Vision Pro last June at Central Charlotte, North Carolina locations. Starting Saturday, March 15, and running for a “limited time,” the experience will be available in five stores across Austin, Texas:
Apple’s next Immersive concert experience for Vision Pro features Metallica.
If The Weeknd wasn’t enough to convince you to pick up Apple’s $3,499 headset (or at least stop by an Apple Store to try one out), now the company will offer a 25-minute virtual trip to the Mexico City finale of Metallica’s M72 World Tour,
Metallica Is Coming to the Apple Vision Pro
Apple revealed a new Immersive Video title for the Vision Pro. As announced at SXSW today, Vision Pro users will be treated to a live performance of three Metallica songs: “Whiplash,” “One,” and “Enter Sandman” on March 14th.
Apple announces new immersive concert experience for Apple Vision Pro
A new “Apple Immersive concert experience” is coming to Apple Vision Pro users. On Friday, Apple will release “Metallica,”
Metallica’s epic Mexico City show comes to Apple Vision Pro, bringing viewers closer to their hits
Filmed during the sold-out finale of their M72 World Tour last year, Metallica’s concert brings viewers closer to James Hetfield, Lars Ulrich, Kirk Hammett, and Robert Trujillo with high-resolution, 180-degree video and immersive spatial audio.
Apple Vision Pro users can check out a short, immersive Metallica concert film this week
Apple and Metallica have teamed up to bring a free, immersive experience from one of the band's concerts to Apple Vision Pro. Starting on March 14, owners of the headset will be able to watch live performances of "Whiplash,
‘Can’t afford it mate.’: At SXSW, Metallica unveils VR movie for $3499 Apple Vision Pro
At SXSW in Austin, Ulrich spoke with podcast host Zane Lowe about the movie made for a VR headset known for its comically high price point.
Metallica teams up with Apple to bring free VR concert experience to fans
Metallica is offering fans the chance to immerse themselves in a sold-out concert from the comfort of their own home. The Bay Area heavy metal band is joining forces with Apple for a free immersive concert experience exclusive to Apple Vision Pro users starting Friday,
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Seven months after launch, the Apple Vision Pro finally fulfills its promises with a major update
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Apple readies dramatic software overhaul for iPhone, iPad, and Mac
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