These are the cornerstones of a marketing plan that brings sustainable success ... Each chapter leaves readers with clear ...

On the marketing front, planning by audience (and customer journey ... it is critical to take this step with extra care. Above all else, your email list must only include existing records in ...

If you complete all six steps of this planning checklist, you set your campaign up for success. All that's left to do is sit back and relax! (And, of course, monitor daily, adjust if necessary, and ...

you can apply them to other forms of marketing content, too!): What is the goal of the whitepaper? Who will be reading the whitepaper (the target audience)? What is the whitepaper's topic? Where in ...