Customers are paying less and less attention to traditional outbound marketing channels, in favor of more participative ...

Students who are not enrolled in the MSc Marketing degree should not take this course, and should take the "MG4J3 Principles of Pricing" course instead. The content of the course is organised into two ...

For many organizations, COVID-19 has turned the 4Ps of marketing—product ... options Lowered or bundled pricing to support higher average order volumes, even at lesser margins Organizations need to ...