The new Michelob Ultra Zero will capture what beer drinkers want, a clean, crisp taste just without the alcohol. More ...

Alcohol companies like Heineken, Constellation Brands, and AB InBev have been preparing for a customer culture shift toward nonalcoholic options.

Major alcohol companies have been bracing for ... and AB InBev — the parent company of brands like Budweiser and Michelob Ultra — were preparing for a culture shift toward nonalcoholic options.