So-called NIL rules opened up college athletics to brands looking for ambassadors. Some marketers are now finding even younger talent in high schools.

Under Armour is among the world’s biggest sportswear brands, behind the likes of Nike, Adidas and Puma, yet its name rarely ...

On a recent Saturday at a sneaker convention in Fort Lauderdale, Fla., Jay Samuels stood behind a table full of Nike and Adidas sneakers he was hoping to sell.

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Lionel Messi was reportedly close to joining Chelsea in the summer of 2013 due to Adidas' contribution to the potential deal.

Nike is set to bring back a fan-favorite classic with a fresh twist this spring. The Air Force 1 Low “Linen,” a beloved ...

And it gave the IT world a big shock recently with DeepSeek. Before you scoff and say they can’t even pronounce ‘googly’ properly,” let me stop you right there. The Chinese aren’t just dabbling in ...

Trump has threatened a 10% levy from 1 February - but his campaign included 60% tariffs against Chinese imports.

AG faced significant challenges in 2022, creating a recession-like scenario for the stock and creating a buying opportunity. Learn more on ADDYY stock here.

Nike, Adidas and Puma all have a strong slate in store for February, including a nostalgic and prolific "Teenage Mutant Ninja Turtle" series, plenty of basketball sneakers for NBA All-Star and the ...

While the brand currently offers over 15 SKUs, all of them are colourful variations of a single model. However, as per the ...