The experiences became a running joke amongst Clif and his friends, and it inspired him to reimagine Pepsi's logo with a new slogan that honestly portrayed the soft drink as the second choice of ...

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Released as a Times of India front page ad, Pepsi campaign rebranded the newspaper as ANY Times of India, crossing out "Half" ...

Akin to its formula, Pepsi’s iconic logo, has undergone sweeping changes since its launch, initially featuring the same red color as that of its competitor, Coca Cola. In 1940, the Pepsi Cola ...