Apple's 1997 "Think Different" ad campaign was one of the major turning points in the company's history, a message to the world that Steve Jobs and his innovative vision had returned to Apple ...

Apple's 1997 "Think Different" ad campaign is credited with ... who was creative director at the ad agency that pitched the idea to Steve Jobs, sets the record straight in a column at Forbes.

She was also Steve Jobs' publicist. The first and I think foremost way is that it was ... he operated and it actually applies to a number of different ways that Steve behaved.

When Jobs accused Gates of stealing the idea, he famously answered: "Well, Steve, I think there's more than one way of looking at it. I think it's more like we both had this rich neighbor named ...

But a conversation with Jobs in 1998 changed everything. “When I came out to talk to Steve about working at Apple, it felt so alive and so different ... “I think more people will have a ...