Are B2B and B2C firms adopting generative AI tools for marketing at the same rate? How does generative AI use differ among firms in different countries? To find out, Capgemini surveyed 1,800 ...

B2B is often seen to lag behind B2C in marketing, and nowhere is that more true than in the pharmaceuticals industry. Pharma isn’t exactly known for its creativity, and brand-building often ...

An Ethical Hacking society at De Montfort University.

All De Montfort University (DMU) students belong to one of four faculties. Each faculty delivers a wide range of courses to students as well as overseeing world-changing research and fostering ...

B2B payment platform Payhawk has grown its business using digital channels and LinkedIn, but it is now prioritising brand building as it looks to differentiate itself in a competitive market. Payhawk ...

A delegation from De Montfort University Leicester (DMU) visited a Cuban university to support reconstruction efforts following the destruction of much of their campus in a recent hurricane. Led by Dr ...

“We first ventured into the B2B space and realized the problems faced by end customers, and launched the B2C vertical. We did extended research regarding the underutilized and unutilized parking lots ...

Here are nine predictions that will shape B2B marketing this year—and what you can do to stay ahead of the curve. Predictive analytics isn't just for B2C—it's the secret weapon for B2B marketers ...

You can create a release to package software, along with release notes and links to binary files, for other people to use. Learn more about releases in our docs.

Amex Global Business Travel has created separate CMO and chief product and strategy officer positions as it looks to boost the role of marketing and product at the business.