Sponsored by Semrush, written by Nichola Stott, & edited by Nichola Stott B2B and B2C business models target two completely different audiences. The two types of businesses also differ in their ...

One of the main differences between B2B and B2C account management is the nature and size of the accounts. B2B accounts typically involve multiple decision-makers, longer sales cycles, higher ...

Let’s explore how B2B commerce is changing, why the traditional B2B-versus-B2C divide may be more artificial than we thought, and what it takes to succeed in both markets. B2B (business-to-business) ...