Ad Age is rounding up all the hottest social media trends with our new tracker, available only to All Access subscribers.

Listen to the hot and popular song "Unholy" by Sam Smith and Kim Petras. It is a bold, electrifying track that blends dark ...

Every generation feels pressure to keep up with trends, especially in its youth. But many members of Gen Z seem to be under ...

The president says he's is working with "four different groups" on a TikTok purchase. Here's who has expressed interest in ...

Regardless of TikTok's future in the U.S., make your videos creative and innovative, and watch your engagement rise.

Efecan Kultur gained popularity on TikTok by capitalizing on his mukbang videos, a type of content where people eat huge ...

TikTok isn’t necessarily ruining the music industry, but it is reshaping it in ways that favor virality over the longevity of music. It provides artists with unprecedented exposure; it also changes ...

"This style can stand the test of time by embracing minimalism and clean lines with a clearly curated approach," an interior ...

TikTok creator Suzanne Lambert created a viral trend mocking "Republican makeup," and many prominent MAGA women make the makeup mistakes she's mocking.

West Virginia fans should not expect to see any of their college football players dancing on TikTok during the (second) Rich ...