Listen to the hot and popular song "Unholy" by Sam Smith and Kim Petras. It is a bold, electrifying track that blends dark ...

Every generation feels pressure to keep up with trends, especially in its youth. But many members of Gen Z seem to be under ...

TikTok has become Gen Z’s go-to therapist. But when viral trends replace professional diagnosis, the consequences can be ...

"This style can stand the test of time by embracing minimalism and clean lines with a clearly curated approach," an interior ...

TikTok creator Suzanne Lambert created a viral trend mocking "Republican makeup," and many prominent MAGA women make the makeup mistakes she's mocking.

Efecan Kultur gained popularity on TikTok by capitalizing on his mukbang videos, a type of content where people eat huge ...

TikTok isn’t necessarily ruining the music industry, but it is reshaping it in ways that favor virality over the longevity of music. It provides artists with unprecedented exposure; it also changes ...

Regardless of TikTok's future in the U.S., make your videos creative and innovative, and watch your engagement rise.

So why is free will trending? It could just be your standard trend-cycle coincidence, but my hunch is that everyone is looking for small ways to feel more in control of their lives right now.