Ad Age is rounding up all the hottest social media trends with our new tracker, available only to All Access subscribers.

While scrolling through TikTok, you might have come across the viral ‘Anxiety’ mirror dance trend. Here’s everything to know about it.

TikTok isn’t necessarily ruining the music industry, but it is reshaping it in ways that favor virality over the longevity of music. It provides artists with unprecedented exposure; it also changes ...

Looking for those viral recipes that everyone’s been trying and talking about? You’re in the right spot. I’ve dug deep into ...

TikTok creator Suzanne Lambert created a viral trend mocking "Republican makeup," and many prominent MAGA women make the makeup mistakes she's mocking.

Abdul go back" catchphrase - said at one point after videos featuring his shop went viral on Tik Tok, about £7,000 worth of stock was stolen in a burglary. "I had to get security and had to have ...

Is there a surefire way to get any person to flirt with you? This TikToker thinks so − and her method for it is going viral. The first step, she explains, is to make eye contact with the person ...

If you’re an avid TikTok user, you might have spotted the ‘When the chile is tea but the finna is gag’ meme. Here’s what it ...

The Department of Correctional Services (DCS) has confirmed the cellphone used by a Pollsmoor Prison inmate to record a video which has since gone viral, has been confiscated and the prisoner will ...

For those of you thinking about testing out the airport theory, don’t do it,” warned one person stuck in an unplanned no-fly ...