Golf’s PGA Tour has extended its long-running marketing partnership with global brewing giant Anheuser-Busch through 2030.

The beverage giant, facing a stagnating domestic beer market, said the two brews are helping it weather a volatile ...

Michelob ULTRA Zero and NUTRL will be tapped as the “Official Beer Sponsor,” “Official Non-Alcohol Beer Sponsor” and “Official Hard Seltzer,” respectively, of the Presidents Cup ...

Over the years, Michelob Ultra has expanded its product line, introducing variations like Pure Gold (an organic beer in 2018), Infusions, Amber Max, and even a hard seltzer in 2021.

The initiatives are part of a contest from Michelob Ultra is running that gives one lucky golf fan a trip for four to play rounds of golf on four professional courses. For a beer brand ...