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Campaign Asia
18 小时
Andreas Moellmann
With clients increasingly handling business-as-usual tasks in-house, agency profitability is at risk unless agencies redefine ...
Campaign Asia
20 小时
Price-gouging in Aussie supermarkets: Where does consumer loyalty lie?
As supermarket price wars heat up, Woolworths and Coles are losing ground to Aldi, according to data from YouGov.
Campaign Asia
21 小时
Gen AI will have a profound impact on agency business models
With clients increasingly handling business-as-usual tasks in-house, agency profitability is at risk unless agencies redefine ...
Campaign Asia
21 小时
Should Lunar New Year campaigns move past same-old family themes?
Why do so many brands stick to familiar narratives of the past in Lunar New Year campaigns? We ask creative leaders in the ...
Campaign Asia
22 小时
Margaret Key
Margaret Key, CEO MSL Asia Pacific on how and why brands should stay the course on sustainability and equity, moving past symbolic gestures to meaningful change.
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