WPP has lost another client in its media roster. Following the news last week that Coca-Cola’s North America media business ...

Frances Ralston-Good, the global chief operating officer of EssenceMediacom, has left the agency. Her departure this month ...

While agencies and marketers have bought data since the dawn of online advertising, difficulties assessing its quality have led to billions in wasted ad dollars. An estimate on ad spend lost to ...

Publicis Groupe has won The Coca-Cola Company's US and Canada media account from incumbent WPP following a closed review.

Lloyds Bank has launched a social campaign to encourage women to invest. “Don’t get mad, get investing”, created by Ogilvy One UK, is based on the statistic that men invest £567bn more than women.

Join Nielsen's Matt Devitt for a lively podcast discussion on changing audience viewing behaviors and more.

“Exceptional, legendary females have taken the stage at the U.N. to advocate for women’s rights and gender equality,” Marchisotto said, mentioning Malala Yousafzai, Eleanor Roosevelt and Michelle ...

For full access to this article, you must be a Campaign US subscriber. Click here to view our subscription options, which now include access to the 2023 Agency Performance Review — a comprehensive ...

The theme of home and family in brand communication is often conveyed with warmth, typically featuring a “complete” family unit—a father, mother, and child—sharing everyday moments. Mothers are often ...

Kellogg’s has launched a digital “town” experience to drive engagement with its brand.

Heineken has extended its global media relationship with Dentsu following a closed internal process. Dentsu has been working ...