From chatbots and predictive analytics to hyper-personalised mail campaigns and intelligent customer segmentation, AI ...

Outside of the advertising world, the potential for misinformation to be spread by bot personas on social media is huge.

What marketers need to know about the future of digital marketing, influencer partnerships, and data-driven strategies from ...

of the public believe that platforms should be more transparent with people about how they use personal information to ...

The broader implication of AI-powered search is that it transforms marketing from a tactical exercise into a strategic art.

Discover how AI marketing strategy is transforming businesses with insights from HubSpot's APAC director on balancing ...

The Digital Marketing World Forum (DMWF) 2025 successfully concluded on February 26-27, bringing together industry leaders, ...

Marketers today face an uphill battle – more channels, higher expectations, and tighter budgets. The key to breaking through? Unified data, AI-driven efficiency, and automation. But with businesses ...

As a tech journalist, Zul focuses on topics including cloud computing, cybersecurity, and disruptive technology in the enterprise industry. He has expertise in moderating webinars and presenting ...

Mo Cherif is the senior director of Gen AI at customer experience management company, Sitecore. At a time when consumers are demanding more personalised, seamless and responsive interactions with the ...