Championing paid search at the expense of brand building is slowly killing your brand. Make 2025 be the year you finally ...

Virgin Media O2’s marketing director Simon Valcarcel and Charles Vallance, founder of VCCP, Marketing Week’s Agency of the ...

The Guinness owner cut marketing spend by 2% in the first half of the year, as the new CFO puts the emphasis on “rigour” and ...

Research by Reed reveals marketing salaries have grown just 3% compared to the national average of 6%. The marketing sector ...

Octopus Money wants to move away from the financial industry’s obsession with product by connecting to the “emotional side” ...

Around one in ten pints sold in Great Britain is now a Guinness, with its parent company hailing brand-building, its Premier ...

Research by Reed reveals marketing salaries have grown just 3% compared to the national average of 6%.

As well as investing in price, Marks & Spencer wants to ensure its clothing is designed to last as it believes “value is more ...

Marketing Week’s exclusive Career & Salary Survey data suggests the industry is experiencing a burnout crisis. Here’s why.

Longer-running ads are more effective, research shows, so invest more now in creative that can run and run, rather than ...

The supermarket is replacing the long-running platform with ‘It’s Not a Little Thing. It’s Everything’ as it looks to connect ...

Kellogg’s is on a mission to reaffirm its seat at the breakfast table, and is leaning into its previously “under-leveraged” ...