The Guinness owner cut marketing spend by 2% in the first half of the year, as the new CFO puts the emphasis on “rigour” and ...

Research by Reed reveals marketing salaries have grown just 3% compared to the national average of 6%. The marketing sector ...

The company’s current head of marketing is set to assume part of the responsibilities of the former marketing and commercial ...

Research by Reed reveals marketing salaries have grown just 3% compared to the national average of 6%.

Octopus Money wants to move away from the financial industry’s obsession with product by connecting to the “emotional side” ...

Around one in ten pints sold in Great Britain is now a Guinness, with its parent company hailing brand-building, its Premier ...

Longer-running ads are more effective, research shows, so invest more now in creative that can run and run, rather than ...

Marketing Week’s exclusive Career & Salary Survey data suggests the industry is experiencing a burnout crisis. Here’s why.

The supermarket is replacing the long-running platform with ‘It’s Not a Little Thing. It’s Everything’ as it looks to connect ...

Kellogg’s is on a mission to reaffirm its seat at the breakfast table, and is leaning into its previously “under-leveraged” ...

The company’s current head of marketing is set to assume part of the responsibilities of the former marketing and commercial ...

Over half of SME marketers also feel undervalued (55.5%), as do 56.3% of their counterparts in large businesses, with both ...