Kelly Metz joins as Chief Investment Officer, a role she held at OMD and Anthony Dario signs on to the new role of executive ...

Successful TV viewership and high ratings of TV shows are not dependent on the political leaning of a show or its performers ...

In a Nissan study, the majority of respondents said they're looking to reduce carbon footprint and value sustainability, but ...

"Concerns have been raised with the FCC that YouTube TV discriminates against faith-based programming," Carr said Friday in a ...

Utah on Wednesday became the first state in the country to pass a Meta-backed bill that would require app stores to seek ...

Long-time Publicis Media research chief Helen Katz has been named the 2025 recipient of the Advertising Research Foundation's ...

As a consumer talks with Microsoft Copilot, the Showroom Ads technology dynamically changes content on the screen to provide ...

Unlike competitors, Costco is using retail media and personalization not just for ad revenue, but to strengthen member ...

Publicis Groupe announced Thursday it has entered into an agreement to acquire Lotame, which focuses on identity and ...

The AI Mode, a new tab within Google Search, is available through the Google Search Labs experiment and goes beyond AI ...

The appointment came after a formal review following Adobe's decision to roll up regional marketing assignments into a single ...

The firm reported its full-year 2024 financial results today, the first time it has released results as a publicly traded ...