Aaron Goldman, CMO at Mediaocean, dives into how CTV will knock out linear in this year’s ad spend smackdown. Spoiler alert: ...

Technological innovation, shifting consumer behavior, and regulatory challenges will shape the marketing industry even more ...

I started to wonder whether it’s still a thing? Leaning into cliche, I pictured a healthier, more mindful Gen Z audience who ...

While OpenAI’s new agent program, Operator, promises operational efficiencies and personalized marketing opportunities, it ...

The pioneer of marketing in the sky is finding new fans by leaning into the blimp’s silly side. Its comms chief tells The ...

The future of marketing belongs to brands that can navigate stricter regulations and savvy consumers. Victoria Smith, head of ...

The vignette film is a long-standing tradition for the event, with this year’s being created by Forsman & Bodenfors.

On the advertiser’s side, AudioMatic DSP takes the guesswork out of campaigns, offering a one-stop solution for planning, ...

Ahead of a blockbuster summer of women’s sport, Sophie Marsh, women’s sport lead at Sport UNLIMITED (part of Accenture Song), ...

For the third year in a row, members of the JCDecaux UK programmatic team have selected their standout campaigns of the year.

Creative freelancer Paul Burke is maddened by the remote work debate. Here, he makes a case for a complete return to the office.

Read this guide to learn how to craft loyalty strategies that inspire your customers to stay, spend, and share.