The German sports company is "pushing the edges" of the heritage-based subbrand with the new marketing initiative.

WNBA legend and President of Adidas Women's Basketball, Candace Parker, announced the brand's global campaign featuring WNBA stars on Instagram on Friday. Parker shared behind-the-scenes snaps and a ...

Aston Villa will be one of 10 clubs given 'elite' adidas treatment by the kit supplier from the 2025/26 campaign. This season ...

Heckler Singapore recently partnered with Adidas Southeast Asia to support the launch of its global campaign, creating an ...

Originals reveals the next chapter For Spring/Summer 2025, adidas Originals shifts focus from celebrating its cultural legacy ...

Liverpool FC will wear Adidas for the third time in its history, building on previous partnerships from 1985-1996 and again ...

Sports brand adidas has launched a campaign to counter negative pressure in sports, which gives “five positive behaviors which could help encourage up to 20 million more athletes to play sport ...