The German sports company is "pushing the edges" of the heritage-based subbrand with the new marketing initiative.

Heckler Singapore recently partnered with Adidas Southeast Asia to support the launch of its global campaign, creating an ...

Originals reveals the next chapter For Spring/Summer 2025, adidas Originals shifts focus from celebrating its cultural legacy ...

German sportswear giant Adidas has signed a four-year deal with German soccer’s DFL league organizing body to supply the match balls for its top-flight and second-tier Bundesliga and Bundesliga 2 ...

Sports brand adidas has launched a campaign to counter negative pressure in sports, which gives “five positive behaviors which could help encourage up to 20 million more athletes to play sport ...

adidas unveils the next chapter of its global brand campaign continuing its ambition to help disarm negative pressure in sport by highlighting the importance of positivity in helping to make athletes ...

Liverpool FC will wear Adidas for the third time in its history, building on previous partnerships from 1985-1996 and again ...

Liverpool and Adidas partnered together through some of the club’s most successful eras and memorable trophy lifts, first ...

New Delhi: adidas unveiled the next chapter of its global brand campaign continuing its ambition to help disarm negative pressure in sport by highlighting the importance of positivity in helping ...

Liverpool have announced a new multi-year kit deal with Adidas that will begin from the 2025/26 campaign.The Reds have ended ...