With the all new Adizero ZG, adidas Golf has officially left its mark on the franchise which first launched in 2008. Those familiar with the adidas Golf lineup will recognize the ZG tag from the line ...
We view Puma as a leader in global sportswear but do not believe it has achieved a competitive advantage. Since 2014, Puma’s annual sales have risen to nearly EUR 9 billion from EUR 3 billion as the ...
Adidas’ e-commerce gives the company greater control over its brand and pricing. The firm has increased its digital capabilities and cut wholesale accounts. Its e-commerce sales were about EUR 4 ...