NBA superstar Dame Lillard is one of the few celebrity athletes in the world who has a signature shoe deal with a major brand ...

Today, adidas Basketball unveiled the Metamorphosis Pack, a bold new collection inspired by the transformative journeys of ...

NBA stars have partnered with shoe companies to create signature shoes for years. Here are the 10 NBA players with the most ...

Basketball has launched their '90s-inspired grunge Metamorphosis pack, and it's just in time for March Madness.

The Adidas Crazy 2, worn by Kobe Bryant, is returning once again. Check our Sneakers news for more upcoming releases and ...

According to Dunne, adidas CEO Bjørn Gulden spoke about the brand’s product pipeline ... shoe on the court leading up to or during the NBA Playoffs. Stay locked into Sports Illustrated's ...

A preview of the Adidas AE 2 from Adidas' latest earnings call. Via Adidas Adidas’ full-year 2024 earnings call on Wednesday included a sneak peek at what appears to be NBA star Anthony Edwards ...

Michael Jordan's son, Marcus Jordan, may have had his share of controversies, but he has done a fine job with his Jordan-linked business venture, Trophy Room.

Last year, sales increased by 12% and its operating profit grew by more than €1bn (£827m) to €1.34bn (£1.15bn), as the brand continued its turnaround plans under Gulden, who was appointed in 2023.

February was a particularly power-packed month in culture and entertainment. Obviously with tentpoles such as Black History ...