Adidas will promote Liverpool to its ‘Elite’ tier of clubs, meaning fans will get a stream of unique kits and merchandise ...

The German sports company is "pushing the edges" of the heritage-based subbrand with the new marketing initiative.

Adidas’ full-year 2024 earnings call on Wednesday included a sneak peek at what appears to be NBA star Anthony Edwards’ ...

Aston Villa will be one of 10 clubs given 'elite' adidas treatment by the kit supplier from the 2025/26 campaign. This season ...

The Handball Cup SPZL is actually new. It’s not a shoe from the past, but a reinterpretation of the shoe. Aspden says there’s ...

Liverpool have announced a new kit deal with Adidas which will see the German sportswear giants produce the Reds' kits from ...

Liverpool have announced a blockbuster new kit deal with Adidas, with the sportswear replacing Nike, and the new home shirt ...

Liverpool have announced a blockbuster new kit deal that will see their shirts and training wear manufactured by adidas after ...

Liverpool will be one of only a handful of sides who will get the Adidas Trefoil logo on their third kit next season.

The German sportswear giant that broke ties with Ye over his antisemitism is donating 250 billion euros it made from ...