You might think it’s a bit far-fetched that a 15-year-old from Philadelphia could land in the personal orbit of Lionel Messi, ...

Le Coq Sportif, the iconic French sportswear brand, has recently filed for bankruptcy and entered judicial receivership. The ...

We view Puma as a leader in global sportswear but do not believe it has achieved a competitive advantage. Since 2014, Puma’s annual sales have risen to nearly EUR 9 billion from EUR 3 billion as the ...

Adidas’ e-commerce gives the company greater control over its brand and pricing. The firm has increased its digital capabilities and cut wholesale accounts. Its e-commerce sales were about EUR 4 ...

In early 2024, D.C. United unveiled their home jersey for both the 2024 and 2025 seasons. Named "The Icon Kit," the shirt's ...

In early 2024, D.C. United unveiled their home jersey for both the 2024 and 2025 seasons. Named "The Icon Kit," the shirt's ...

Louisville City FC is shedding its stripes. Stephen P. Schmidt has the story about the soccer club starting a new apparel ...

Yamal has established himself as one of the best players in the world at the age of 17 and big brands are queing up to be ...

For a limited time, shoppers can purchase an Adidas adult Mexico 24 home jersey — normally $100 — for only $60. That's 40% ...

If Neymar arrives in MLS, Inter Miami seemed like the logical choice due to his connections, but it appears other clubs are ...

Professional athletes make millions on the field and off of it from lucrative endorsements, brand partnerships, and ...