So-called NIL rules opened up college athletics to brands looking for ambassadors. Some marketers are now finding even younger talent in high schools.

Under Armour is among the world’s biggest sportswear brands, behind the likes of Nike, Adidas and Puma, yet its name rarely ...

Yet Zulkafri, who goes by the moniker @atanholiday on Instagram, is one of many plus-size runners now getting sponsorships ...

Thanks to the quality of the product and diverse catalog of jackets, you are sure to find an Adidas jacket that fits nearly ...

Candace Parker is one of the most influential American athletes ever. She's joined a group pushing for a new WNBA team named ...

Candace Parker is one of the most influential American athletes ever. She's joined a group pushing for a new WNBA team named after Pat Summitt.

Castore also provide kit for Premier League teams Newcastle and Aston Villa, with Everton joining the list next season. Overseas, the likes of Feyenoord and Bayer Leverkusen are among their customer ...

Decathlon found a void in the nature- and sport-loving market, tapped into it, and built a monumental business out of it.

Since its 1969 introduction as a basketball shoe, the adidas Superstar earned fame in fashion history as it adapted from ...

The Baltimore Orioles have built their team through strong drafting and player development throughout their minor league ...

The Washington Nationals beat the odds in the latest MLB draft lottery, securing the number one overall pick for the 2025 MLB ...

Lowry and Yabusele attended the Eagles' NFC championship game win over the Washington Commanders. It was the first time ...