Amazon Ads is rolling out Brand+, a new offering for advertisers that combines what it estimates are “trillions of signals” from shopping, browsing and streaming across its footprint.

Nope, there’s nothing wrong with your TV—that was an ad you just saw on Amazon Prime Video. Like many of the big streaming services, Amazon Prime Video has rolled out an ad-supported tier ...

Amazon's latest retail media announcement - offering its advertising technology to other retailers - might seem like asking competitors to invite the fox into the henhouse. With Amazon already ...

Amazon Retail Ad Service shows the e-commerce giant extending its proven solutions to other retailers that want to get in on a lucrative market without the costly and complicated process of standing ...

Video ads have become a game changer in pay-per-click advertising. At my agency, we've worked with clients who weren't sure about video ads, considering them expensive or complex. But the results ...

Amazon Ads today announced that Brand+ in the Amazon DSP is now available to all advertisers, an industry-first AI-driven optimization capability that simplifies brand awareness campaigns.

As Netflix pours more of its resources into original content, Amazon Prime Video is picking up the slack, adding new movies for its subscribers each month. Its catalog has grown so impressive ...

Selling ad spots in its store, and now in other stores too, is a big business for Amazon. Selling ad spots in its store, and now in other stores too, is a big business for Amazon. Emma Roth is a ...

Edited by Nichola Stott Selecting the right keywords for your pay-per-click (PPC) campaigns improves your ad targeting. And increases your click-through rates and advertising ROI. But how can you ...

Amazon (AMZN) is significantly increasing its ad spending on Elon Musk’s social media platform X, marking a major reversal from its earlier decision to pull back over concerns about hate speech.