Apple Inc. rolled out a new app for creating event invitations and made changes to its AppleCare+ customer support for iPhones, part of a broader push to generate more subscription revenue.

Apple rolled out its newest iPhone app called Invites, which lets iCloud+ subscribers create and share invitations to anyone, regardless of whether they have an Apple account or Apple device. Hosts have control over the events.

Typically when we think of Apple and "invites," it's because the company is about to show off some new gear at a splashy product launch. But this time around, the product in question is a new invites-feature.