And most customers who suffer a bad customer experience spread negative word-of-mouth. Recent research* conducted by B2B International found that only 14% of large B2B organizations are truly customer ...

As we navigate the complexity of modern business, it’s becoming clear that a human decision maker is at the heart of every ...

The future of B2B CX is set to be defined by innovative solutions that not only streamline ... Voice search and conversational AI are also becoming integral parts of the customer experience landscape.

The rise of AI-first search platforms is transforming the B2B landscape, offering a fundamentally different approach to ...

B2C e-commerce businesses have set the customer experience bar high for B2B e-commerce business. They are struggling with cost-of-living increases, supply chain shortages, and current economic ...

In the realm of B2B marketing, making sales and keeping customers is more difficult than ever. In contrast to B2C businesses, ...

In the world of B2B e-commerce, platforms face unique challenges such as low email deliverability and fragmented customer ...

Automated sales and order processing assisted by artificial intelligence speeds up processing time, freeing sales reps to ...

Praval Singh highlights Zoho’s shift from traditional advertising to a customer-driven marketing approach, prioritising ...

Code and Theory, part of Stagwell (NASDAQ: STGW), has been named Ad Age's inaugural Business-to-Business Agency of the Year.