There is little difference in adoption between the B2B and B2C sectors: 58% of execs in both groups say their firms are using generative AI for marketing. However, B2C execs are slightly more likely ...

Introduction A fundamental revolution affects the current B2B eCommerce market structure. The absence of manual processes and ...

Despite their differences, B2B pharmaceutical marketers can learn a great deal from their B2C counterparts. Often, pharmaceutical marketing teams focus on their product brands first. They use ...

B2B payment platform Payhawk has grown its business using digital channels and LinkedIn, but it is now prioritising brand building as it looks to differentiate itself in a competitive market. Payhawk ...

“We first ventured into the B2B space and realized the problems faced by end customers, and launched the B2C vertical. We did extended research regarding the underutilized and unutilized parking lots ...

Many major cities in the United States are grappling with large industrial buildings that have fallen into disuse. These buildings hold historical and architectural significance and are often ...

senior B2B consultant at Oracle Marketing Consulting. "As far as styling, a good line height, larger font sizes, and clear call-to-action buttons also positively contribute." If you send different ...