It’s frustrating to hear some marketers dismiss the differences between B2B and B2C by claiming, “It’s all business to human.” While it’s true all marketing ultimately targets people ...

Learn why these differences matter and which marketing strategies work best for B2B and B2C businesses in this guide. B2B stands for business-to-business. In this model, your customers are other ...

Discover how Ingram Micro applies B2C strategies to enhance B2B sales, focusing on personalization, efficiency and customer-centricity.

B2C marketing deals with consumer purchases, which means B2C marketers are targeting individuals or small groups of people who make purchase decisions. High-end consumer purchases, like ...

B2B event marketing techniques for B2C companies In 2023, reaching new customers and retaining existing ones requires a balanced approach considering the competitive market. Listed below are some ...

You might have heard of C2C, B2G, and B2B2C. But what about human to human marketing? When we started in 2012, we planned to build a B2C-based business. B2C consumer internet businesses were very ...

Captain Fresh aims to list on the bourses in India by the end of 2025 , Utham Gowda CEO of the B2B seafood startup told us.

In August 2024, Schaeffler AG ( Germany ), a prominent industrial and automotive parts manufacturer, acquired KRSV Innovative ...

OysterVPN, a trusted leader in privacy-focused technology, is proud to announce the addition of WireGuard to its suite of security protocols.

We hear from IBM, Capgemini, Workday and EY about how B2B marketing is being reimagined as it looks to forge deeper ...