New Era (headwear and apparel brand headquartered in Buffalo) has launched a new campaign ... New Era has crowned Allen “The Don” of Bills Mafia—the title typically assigned to the head ...

Squish the Fish rally towels for the first 10k fans at Bills Night on March 4 for Sabres vs Sharks! Ready to see #BillsMafia & the #sabrehood at ⁦ @KeyBankCtr ⁩ pic.twitter.com/9yGcpmCEVz ...

and Bills Mafia has become the stuff of legend. Now, Dick’s Sporting Goods stores in Buffalo sell folding tables alongside Bills merchandise. After all, tables are part of the unofficial fan gear.

Playing for the Buffalo Bills isn't for the faint-hearted, with Bills Mafia a passionate fanbase, but the other thing any player coming to Sean McDermott's franchise must think of is the weather.

It would have been a storybook ending to a wonderful individual career, but the Buffalo Bills came up three ... Forever, I'm a fan with Bills Mafia. It's gonna happen," said Hyde during an ...

Buffalo Bills wide receiver Khalil Shakir recently recorded a message for Bills Mafia after signing his contract extension to remain in Buffalo.