Google said it would no longer restrict advertisers from using trademarks of other organizations. That change became a ...

Leverage Lookalike segments in Google Ads Demand Gen campaigns to expand your reach and connect with customers who resemble ...

All there is to know about Google's feature enabling potential customers to initiate WhatsApp conversations directly from ads ...

Whenever a person searches for something on Google, Google runs an automated ad auction. Advertisers create ads in advance and give Google parameters on their bid and budget sizes, as well as the ...

Search Engine Land » PPC » Google Ads phishing scams target ad buyers Chat with SearchBot Please note that your conversations will be recorded. Sophisticated phishing scams are targeting ad ...

Advertisers can also choose a call to action (CTA) to include with an ad. For example, when a user views a video ad it may ...

Google updates Search Quality Rater Guidelines, addressing AI content and new spam types. Google now defines and addresses AI ...

Search Engine Land » PPC » Google Ads scripts: Everything you need to know Chat with SearchBot Please note that your conversations will be recorded. If you’re a digital marketer, you know the ...

Google has announced the addition of new and advanced features to its Performance Max to set up advertisers for success in ...